-The value proposition, including what problem you're solving, who you're solving it for, what they're doing now to solve the problem, and how your solution will be better.
•
The value proposition, including what problem you're solving, who you're solving it for, what
they're doing now to solve the problem, and how your solution wil
l be better.
•
The customer segments you'll target and how you'll reach them (the channels and relationships)
•
What are the alterna
tives (competition), and how are you
much
better than from the
competition?
•
How big is the opportunity? Find data to explain the market size. Is it growing?
•
How you'll make money (revenue streams), and
how you'll grow and scale the business
.
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